MSME Hub:
A Guide for Filipino Entrepreneurs
As long as you are in business, you are involved in marketing. It includes all the actions you need to promote and sell your products or services. However, before taking any action, you need the correct information to know the right marketing strategies that you will adopt for your business. An effective marketing strategy covers the four Ps of marketing mix: price, promotion, place, and product. These critical factors in marketing and positioning your product within its target market are meant to help you learn what the competition is doing and what customers what from you.
Start doing your market research by knowing the needs and wants of your potential customers and using secondary data such as information from census, market databases, and published survey results.
Starting points:
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- Conduct market research
- Profile your target markets
- Identify your unique selling proposition
- Develop your business brand
Selected Resources
PRODUCT
Product Marketing 101: Templates, Strategies, and Examples
In this article, you’ll learn all the fundamental components of a product marketing plan based on tips from experts. Included on this page, you’ll learn how to create and implement a product marketing plan with free downloadable templates, vital elements of a product marketing strategy, and how product marketing aligns with your company’s growth strategy. Read More
6 Ways to Build a Customer-Centric Culture
If you are providing any form of customer service as a business, then you should consider it as part of your product offering to customers. This article from the well-regarded publication the Harvard Business Review gives a brief overview of making your service as customer-centric as possible.
PRICE
How to Price Your Products
No matter what type of product you sell, the price you charge your customers or clients will directly affect the success of your business. Though pricing strategies can be complex, the basic rules of pricing are. Read More
Pricing a Product
No matter what type of product you sell, the price you charge your customers or clients will directly affect the success of your business. Though pricing strategies can be complex, the basic rules of pricing are … Read More
PLACE
CMDI Portal
Suppose you are looking for data to help you start or grow a business or understand the business landscape for a city or municipality. In that case, this portal provided by the DTI – Competitiveness and Innovation Group (CIG) is what you need. It offers demographic data along four pillars: economic dynamism, government efficiency, infrastructure, and resiliency at various geographic levels to help you understand your local customer base. Read More
PSA Data Archives
This is a gateway to Philippine Statistics Authority’s survey, census, and administrative-based microdata and documentation. It is a systematic repository of the data generation activities of the PSA. The data archive hopes to ensure that all collected microdata are proficiently documented, widely disseminated, and adequately preserved. Read More
PROMOTION
The Beginner’s Guide to Online Marketing for Small Business
Getting started might seem like a daunting process if you’re entirely new to online marketing for small businesses. To get you started on this all-important small business owner journey, this article has broken down everything you need to know about online marketing for small businesses, as well as resources you can use to implement your strategy. Read More
Simple Digital Marketing Plan for Small Business | RM Nisperos
This simple digital marketing plan for small businesses includes branding as a critical competitive advantage. This simple digital marketing plan for Filipinos discusses stories, symbols, and the digital marketing promotion system. Marketing tactics are discussed for … Watch Now
